Greener bus ads trialled in Manchester

The bus world continues to become more environmentally friendly.  Recently we've had Warrington Borough Transport's pun-tastic trees-for-tickets campaign and GMPTE's solar-powered bus shelters.  Now the adverts on the side of buses are becoming greener.

CBS Outdoor, responsible for the adverts you see on many of the nations buses are looking at replacing the traditional vinyl ads with a recycled alternative.  The new material, called Mondi Xtreme, is to be trialled in Manchester and Newcastle.  30 Manchester buses will get the new-style ads as part of the six week trial that involves First, Stagecoach and Arriva.

The advertising company's Commercial Director, Jason Cotterrall, said "Once successfully trialled, this material will provide the first environmentally friendly solution to bus advertising without impacting negatively on the quality. Having received full backing from the bus companies, this alternative will potentially be made available to clients in the very near future.”

It's good to see that our area is once again involved in trying something new to make the bus industry a little greener.

Comments

[JimmyMac]

Now if only they'd stop advertising new cars on the side of buses...