GMPTA announced earlier this week that a new School Saver ticket was to be launched for school children in Greater Manchester. The ticket, which allows unlimited travel on 55 of the region's school services for £6 per week, will be on sale from the 31st of March. However, is it really much of a saving and who is it aimed at?
Assuming a child travels to and from school on a valid service five days per week, they'd pay £7 per week in singles fares (the single fare for under 14s is 70p). That makes a saving of £1 per week which works out at just under £40 per year in savings. Not a great amount, really!
Sure, if you're living on the bread line, every penny counts but children who use normal bus services in addition to school services are much better with System One's Bus Saver 7 ticket. At £7 that'll get them on any bus in Greater Manchester for a whole week, including weekends.
So, those in the know (and who travel on more than just School Services) will have a Bus Saver 7. So, the target market for this new ticket must be those who only travel by school buses (never using normal services) and currently pay by single fares.
Now, if you only travel by school buses that indicates that either:
a) your parents have a car which you use for all your other journeys
or
b) you travel nowhere apart from school.
Would people in group a really be bothered about saving £1 per week so much that they'd go to the effort of applying for the required GMPTE Under 16 membership card and then buy a School Saver ticket once a week? Unlikely.
That means the only people we can see benefiting from this new ticket are the people in group b. Fair enough, but if they go nowhere (out to choice or due to lack of money) are they likely to go to the effort of buying a weekly bus ticket?
We're sure some people will benefit from the School Saver, we just can't see it being that many. Would a better, more accessible option would have been to reduce the single fare on these services to 60p?